Things To Know About Image And Video SEO

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Considering how many people rely on search engines to find the things they want and/or need, it’s no surprise that search engine optimization (SEO) is a must for any brand looking to ensure visibility for themselves.

At the same time, image and video search is becoming more and more popular, so image and video SEO is gaining prominence.

Naturally, this means that brands need to make sure that images and videos on their sites are optimized. Here are a few things to keep in mind on that front.

Captivating stories

A Microsoft study indicated that the attention span of the average human sits at 8 seconds, giving brands little time to get people’s attention.

Like with text, high-quality and original content is the best thing for getting people’s attention and making sure they get the message a brand is trying to communicate.

Optimization

Images and videos, naturally, need to be relevant to the brand, on top of loading quickly; every second matters, after all.

Images also need to be labeled properly, using appropriate and descriptive keywords, so that search engine crawlers easily spot them and properly rank the site in search engine results pages. Correct labeling also includes proper alt attributes, title tags, as well as image names.

Sitemaps

Sitemaps are important for SEO, as they list down all the pages and elements on a site. This, in turn, helps search engines recognize and scan the content on a site, which can lead to a better king kong SEO review and better rankings on SERPs.

 

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