The Do’s And Don’ts Of Dealing With Online Reviews


With the vast majority of online shoppers looking to online reviews as their means of being informed about a potential purchase, knowing how to deal with those reviews is more important than ever.

Here are a few do’s and don’ts when it comes to dealing with online reviews.

DO incentivize writing reviews

Offer a coupon, discount, or some other form of benefit so that people want to write reviews and fill out surveys. This is great for getting feedback, as well as encouraging future patronage.

DON’T annoy customers

The last thing you want to do is annoy people into writing a review, as this will frustrate them, making their experience worse, which will reflect on the review itself. The best time to ask for a review is during or right after the transaction.

DO make the process as simple as possible

Everyone thinks that their time is precious, so making the review process as quick and convenient as possible will make them more likely to write reviews. Streamlining the process will not only make it easier for customers, but for you as well.

DON’T post fake reviews.

They’re tempting, sure, but the costs far outweigh the benefits. It’s not worth it.

DO act and react

Respond to reviews, both positive and negative, with honesty, enthusiasm, and good talking points; don’t go for generic responses. This is a great way to generate good will and deal with negative opinions.

DON’T overreact to negative reviews

Every company has unhappy customers. Amidst the glowing king kong SEO reviews, there’s always going to be a couple of negative ones: notice how they don’t get mad over them, and instead talk it out and address the points made.

Behind every negative review is a potential customer, it’s up to you to reach out.

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