Traditional Brick-And-Mortar Stores Can Benefit From An Online Presence

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Traditional brick-and-mortar stores have realized that they need to keep up with modern technology otherwise, they will be left behind. They have to invest in digital marketing to be able to compete effectively and experience significant growth. Digital marketing can …

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Customer Reviews As A Powerful SEO Tool

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It is widely recognized that customer reviews can influence purchasing decisions; however, they can also boost SEO. The thing is, businesses must provide an exceptional experience so that both customers and search engine robots will see an honest and positive …

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Useful Tips When Selecting A Digital Marketing Agency

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When looking for a digital marketing agency, the most common question is whether the digital agency can deliver multiple services based on the client’s needs or if it excels only on some particular strategies. For example, there are web design …

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How To Choose A Digital Marketing Agency

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There are many important criteria when choosing a digital marketing agency from skills, experience, and authenticity. Trust is becoming a very important factor nowadays with the growing cases of fake identities. A background and reference check would be necessary to …

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Generating Social Proof Through Customer Reviews

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Generating social proof is not as easy as creating a highly effective Facebook cover photo, purchasing a banner advertisement, or creating an email campaign where you have 100% control over what is written. To generate social proof, you have to …

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Things To Know About Image And Video SEO

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Considering how many people rely on search engines to find the things they want and/or need, it’s no surprise that search engine optimization (SEO) is a must for any brand looking to ensure visibility for themselves. At the same time, …

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The Relationship Between Reviews And SEO

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A company’s reputation plays a critical role in local organic search rankings. For example, a company that is listed on major local business directories usually gets good reviews. When the brand is frequently mentioned in reviews, it ranks higher on …

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Cyprus Growing More Interested In Digital Marketing, Says Online Marketing Agency

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JPP Marketing Managing Director Julia Papageorgiou recently went on an interview, noting how Cyprus has been seeing a lot of interest in the digital marketing industry recently. She notes that there’s a lot of room for improvement, especially with regards …

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Illustrated Maps As A Marketing Tool

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Even in the age of Google Maps and GPS, illustrators like Rabinky Art are still in demand, as illustrated maps provide a different take on places and locals, as they showcase the culture and personality of an area with their …

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The Do’s And Don’ts Of Dealing With Online Reviews

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With the vast majority of online shoppers looking to online reviews as their means of being informed about a potential purchase, knowing how to deal with those reviews is more important than ever. Here are a few do’s and don’ts …

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